Privacy Policy

Last Updated: June 15, 2026

Introduction

This Privacy Policy explains how prime-willow collects, uses, stores, and protects your personal information when you use our website and services. We are committed to ensuring your privacy is protected and handled in accordance with applicable data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018.

Information We Collect

We may collect the following types of personal information:

Name and contact details (email address)
Information you provide in consultation forms or enquiries
Service preferences and property requirements
Communication records between you and our team
Technical information, including IP address, browser type, and device information
Website usage data and analytics information

How We Use Your Information

We use your personal information for the following purposes:

To provide and deliver the services you have requested
To respond to your enquiries and communicate with you
To improve our services and website functionality
To send you relevant information about our services (with your consent)
To comply with legal obligations and protect our legal rights
To analyze website usage and improve user experience

Legal Basis for Processing

We process your personal information based on the following legal grounds:

Performance of a contract when providing services you have requested
Legitimate interests in operating and improving our business
Your consent for specific purposes such as marketing communications
Compliance with legal obligations

Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information with:

Service providers who assist us in operating our business (under strict confidentiality agreements)
Professional advisors when necessary for legal or business purposes
Law enforcement or regulatory bodies when required by law

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. When your information is no longer needed, we securely delete or anonymize it.

Your Rights

Under data protection law, you have the following rights:

Right to access your personal information
Right to rectification of inaccurate information
Right to erasure in certain circumstances
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent at any time

To exercise any of these rights, please contact us at the details provided below.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies. For detailed information about our use of cookies, please refer to our Cookies Policy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

prime-willow
123 Division Street
Sheffield S1 4GE
United Kingdom
Email: [email protected]

Complaints

If you believe we have not handled your personal information appropriately, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues.